Taylor Scott
Ausitn Evans
Senior Writer
taylorscottaustinevans@gmail.com
Experience
Senior Writer, Insurance
TD
October 2024 -
Senior Writer, Creative Services Specialist
Manulife
February 2023 – October 2024
Senior Writer
Manulife
August 2022 – February 2023
Copywriter
Manulife
February 2017 – August 2022
Copywriter (Contract)
Rogers Communications
July 2016 – January 2017
Copywriter (Contract)
DATA Communications Management
May 2016 – June 2016
Copywriter (Contract)
G Adventures
July 2015 – March 2016
Copywriter (Contract)
The & Partnership
March 2015 – May 2015
Junior Copywriter
Giants & Gentlemen
June 2013 – February 2015
Clients
• Alberta Medical Association
• Alice Fazooli's
• Alumni
• Beaverbrook
• CAA
• Canyon Creek
• CARP
• Costco
• CoverMe
• CPA Ontario
• DATA Communications
Management
• Days Inn
• Doctors of BC
• Engineers Canada
• Fido
• Flexcare
• FollowMe
• G Adventures
• Giants & Gentlemen
• Greenbury
• Higgins Would Be Proud
• Jack Astor's Bar & Grill
• Kenton Village
• Lawyers Financial
• Manulife
• Manulife Bank
• Manulife Travel Insurance
• Manulife Vitality
• Mortgage Protection Plan
Insurance
• 19 Crimes
• ONE at Keswick
• ONE at Windermere
• Ontario Federation of Anglers and
Hunters
• National Geographic
• Nature Conservancy Canada
• Prescott
• Rogers Communications
• Royal Bank of Canada
• REDS Wine Tavern
• River's Gate
• SCADDABUSH Italian Kitchen &
Bar
• Sobeys
• Snowboard Canada Magazine
• TD
• TELUS
• The Hills at Charlesworth
• The Woods at Kenton
• Toronto Star
• Upper Windermere
• Walmart
Education
LinkedIn Learning
26 Certificates of Completion
March 2023:
Advanced HCD – Ideation and Opportunity Evaluation
February 2023:
Advanced HCD – Facilitation
Advanced HCD – Co-Creation
January 2023:
Advanced HCD Planning and Conducting Qualitative Research
Increase Sales with ChatGPT
Learning Data Visualization
December 2023
Advanced HCD – Planning and Conducting Qualitative Research
Presenting Data Effectively to Inform and Inspire
LUMA Practitioner Certification
November 2023:
Advanced HCD – Making Sense of Qualitative Data
September 2023:
Social Media Video for Business and Marketing
Social Media Marketing Strategy: TikTok and Instagram Reels
Email Marketing: Strategy and Optimization
March 2023:
Communication Foundations
Improving Your Leadership Communications
January 2022:
Creative Exercises to Spark Original Thinking
Marketing: Copywriting for Social Media
Storytelling for Advertising Campaigns
Strategies to Foster Inclusive Language at Work
Take a More Creative Approach to Problem-Solving
Writing Headlines
Writing in Plain Language
Writing Under a Deadline
June 2021:
Learning Conversion Copywriting
Writing Ad Copy
Writing Emails People Want To Read
Humber College
Advertising Copywriting Certificate
2012 – 2013
Bishop's University
English Honours: Literature Concentration
Drama Honours
Creative Writing & Journalism Minor
2006 – 2010
Awards
2024 Silver, Summit Marketing Effectiveness (Manulife Alumni Association – SAY YES to Health & Dental Insurance) – Financial Marketing
2024 Silver, Summit Marketing Effectiveness (Manulife Alumni Association – Pleasantly Surprised with Travel Insurance) – Financial Marketing
2024 Silver, Summit Creative Award (Manulife Alumni Association – Pleasantly Surprised with Travel Insurance) – Online Campaign
2024 Silver, Summit Creative Award (Manulife Alumni Association – Pleasantly Surprised with Travel Insurance) – Email/Mobile Marketing
2024 Silver, Summit Creative Award (Manulife Alumni Association – Pleasantly Surprised with Travel Insurance) – Social Media Campaign – Consumer
2024 Judge, Manulife Life Lessons Scholarship Program
2023 Gold, Hermes Creative Awards (Manulife Alumni Association – INSURDLE) [link]
2023 Platinum, Hermes Creative Awards (Manulife Travel Insurance – BRING IT ON!) [link]
2023 Outstanding Advertising Developers, Internet Advertising Competition (IAC) (1 of 5 organizations to win 6 or more awards) [link]
2023 Best Insurance Integrated Ad Campaign, Internet Advertising Competition (IAC) (Manulife Travel Insurance – Bring Back The Right Souvenirs) [link]
2023 Best Travel Online Video, Internet Advertising Competition (IAC) (Manulife Travel Insurance – BRING IT ON!) [link]
2023 Best Insurance Online Video Campaign, Internet Advertising Competition (IAC) (CAA Moments) [link]
2023 Best Insurance Online Campaign, Internet Advertising Competition (IAC) (Alumni Insurance – Insurdle) [link]
2023 Best Bank Email Message Campaign, Internet Advertising Competition (IAC) (Manulife Bank – Love Cashback More) [link]
2022 Honorable Mention (Marking/Promotion Campaign), Marcom Awards (Manulife Travel Insurance – Bring Back The Right Souvenirs) [link]
2022 Honorable Mention (Email Campaign), Marcom Awards (Manulife Bank – Love Cashback More) [link]
2022 Platinum – Video/Film (Special Event), Marcom Awards (Manulife Travel Insurance – BRING IT ON!) [link]
2022 Gold – Video/Film (Marketing Product or Service), Marcom Awards (CAA Moments) [link]
2022 Gold – Website (Association), Marcom Awards (Alumni Insurance – INSURDLE) [link]
2022 Platinum, Summit Marketing Effectiveness (Manulife Alumni Association – INSURDLE) – Financial Marketing
2022 Gold – Email/Mobile Marketing, Summit International Awards (SIA) (Manulife Bank – Love Cashback More) [link]
2021 Gold – Integrated Marketing, MarCom Awards (CAA – Life's Ups and Downs) [link]
2021 Gold – Promotion/Marketing Materials, MarCom Awards (Manulife Bank – Love Cashback More) [link]
2021 Bronze – Integrated Consumer Marketing, Summit International Awards (SIA) (CAA – Gamification) [link]
2021 Focus Awards: Direct Response, Gramercy Institute (Manulife Bank – Cash Back is Sweeter. 18th Annual Gramercy Institute Financial Marketing Strategy Awards) [link]
2021 Honorable Mention – Digital Advertising Campaign, Hermes Creative Awards (Manulife Bank – Cash Back is Sweeter) [link]
2021 Best Associations Online Video, Internet Advertising Competition (IAC) (Manulife / Engineers Canada – The Steps We Take) [link]
2020 Stars of Excellence Nomination, Manulife (Costco – Looks Out Team) [link]
2020 Gold – Website, MarCom Awards (Alumni Insurance – They Count On You) [link]
2020 Gold – Video/Film, MarCom Awards (Manulife / Engineers Canada – The Steps We Take) [link]
2020 Gold – Integrated Marketing Campaign, Hermes Creative Awards (Costco – Looks Out) [link]
2020 Best Insurance Website, Internet Advertising Competition (IAC) (CAA – Be Prepared!) [link]
2019 Silver – Integrated Campaign Consumer, Summit International Awards (SIA) (CAA – Be Prepared!) [link]
2019 Merit – NAC Cares, National Advertising Challenge (NAC) (World Wildlife Fund (WWF) – Kicks for the Climb) [link]
2018 Silver – Business Impact, Canadian Marketing Association (CMA) (Manulife – Better Retirement Gift) [link]
2018 Platinum – Integrated Campaign B2B, Summit International Awards (SIA) (Manulife – Better Retirement Gift) [link]
2013 Silver – Student Competition, The Advertising & Design Club of Canada (ADCC) (Max Staples – Divorce Papers) [link]
2010
The Euphemia Ross Prize in Drama, Bishop's University [link]