/te

Experience



Senior Writer, Insurance

TD

October 2024 -


Senior Writer, Creative Services Specialist

Manulife

February 2023 – October 2024


Senior Writer

Manulife

August 2022 – February 2023


Copywriter

Manulife

February 2017 – August 2022 


Copywriter (Contract)

Rogers Communications

July 2016 – January 2017 


Copywriter (Contract)

DATA Communications Management

May 2016 – June 2016 


Copywriter (Contract)

G Adventures

July 2015 – March 2016


Copywriter (Contract)

The & Partnership

March 2015 – May 2015 


Junior Copywriter

Giants & Gentlemen

June 2013 – February 2015


Clients

• Alberta Medical Association 

• Alice Fazooli's 

• Alumni 

• Beaverbrook 

• CAA 

• Canyon Creek 

• CARP 

• Costco 

• CoverMe 

• CPA Ontario 

• DATA Communications  

Management

• Days Inn 

• Doctors of BC 

• Engineers Canada 

• Fido 

• Flexcare 

• FollowMe 

• G Adventures 

• Giants & Gentlemen 

• Greenbury 

• Higgins Would Be Proud 

• Jack Astor's Bar & Grill 

• Kenton Village 

• Lawyers Financial 

• Manulife 

• Manulife Bank 

• Manulife Travel Insurance 

• Manulife Vitality 

• Mortgage Protection Plan 

Insurance

• 19 Crimes 

• ONE at Keswick 

• ONE at Windermere 

• Ontario Federation of Anglers and 

Hunters

• National Geographic 

• Nature Conservancy Canada 

• Prescott 

• Rogers Communications 

• Royal Bank of Canada 

• REDS Wine Tavern 

• River's Gate 

• SCADDABUSH Italian Kitchen & 

Bar

• Sobeys 

• Snowboard Canada Magazine 

• TD

• TELUS 

• The Hills at Charlesworth 

• The Woods at Kenton 

• Toronto Star 

• Upper Windermere 

• Walmart



Education

LinkedIn Learning

26 Certificates of Completion


March 2023:

Advanced HCD – Ideation and Opportunity Evaluation


February 2023:

Advanced HCD – Facilitation

Advanced HCD – Co-Creation


January 2023:

Advanced HCD Planning and Conducting Qualitative Research

Increase Sales with ChatGPT

Learning Data Visualization


December 2023

Advanced HCD – Planning and Conducting Qualitative Research

Presenting Data Effectively to Inform and Inspire

LUMA Practitioner Certification


November 2023:

Advanced HCD – Making Sense of Qualitative Data


September 2023:

Social Media Video for Business and Marketing

Social Media Marketing Strategy: TikTok and Instagram Reels

Email Marketing: Strategy and Optimization


March 2023:

Communication Foundations

Improving Your Leadership Communications


January 2022:

Creative Exercises to Spark Original Thinking

Marketing: Copywriting for Social Media

Storytelling for Advertising Campaigns

Strategies to Foster Inclusive Language at Work

Take a More Creative Approach to Problem-Solving

Writing Headlines

Writing in Plain Language

Writing Under a Deadline


June 2021:

Learning Conversion Copywriting

Writing Ad Copy

Writing Emails People Want To Read


Humber College

Advertising Copywriting Certificate

2012 – 2013 


Bishop's University

English Honours: Literature Concentration

Drama Honours

Creative Writing & Journalism Minor

2006 – 2010


Awards

2024 Silver, Summit Marketing Effectiveness (Manulife Alumni Association – SAY YES to Health & Dental Insurance) – Financial Marketing


2024 Silver, Summit Marketing Effectiveness (Manulife Alumni Association – Pleasantly Surprised with Travel Insurance) – Financial Marketing


2024 Silver, Summit Creative Award (Manulife Alumni Association – Pleasantly Surprised with Travel Insurance) – Online Campaign


2024 Silver, Summit Creative Award (Manulife Alumni Association – Pleasantly Surprised with Travel Insurance)Email/Mobile Marketing


2024 Silver, Summit Creative Award (Manulife Alumni Association – Pleasantly Surprised with Travel Insurance) – Social Media Campaign – Consumer


2024 Judge, Manulife Life Lessons Scholarship Program


2023 Gold, Hermes Creative Awards (Manulife Alumni Association – INSURDLE) [link]


2023 Platinum, Hermes Creative Awards (Manulife Travel Insurance – BRING IT ON!) [link]


2023 Outstanding Advertising Developers, Internet Advertising Competition (IAC) (1 of 5 organizations to win 6 or more awards) [link]


2023 Best Insurance Integrated Ad Campaign, Internet Advertising Competition (IAC) (Manulife Travel Insurance – Bring Back The Right Souvenirs) [link]


2023 Best Travel Online Video, Internet Advertising Competition (IAC) (Manulife Travel Insurance – BRING IT ON!) [link]


2023 Best Insurance Online Video Campaign, Internet Advertising Competition (IAC) (CAA Moments) [link]


2023 Best Insurance Online Campaign, Internet Advertising Competition (IAC) (Alumni Insurance – Insurdle) [link]


2023 Best Bank Email Message Campaign, Internet Advertising Competition (IAC) (Manulife Bank – Love Cashback More) [link]


2022 Honorable Mention (Marking/Promotion Campaign), Marcom Awards (Manulife Travel Insurance – Bring Back The Right Souvenirs) [link]


2022 Honorable Mention (Email Campaign), Marcom Awards (Manulife Bank – Love Cashback More) [link]


2022 Platinum – Video/Film (Special Event), Marcom Awards (Manulife Travel Insurance – BRING IT ON!) [link]


2022 Gold – Video/Film (Marketing Product or Service), Marcom Awards (CAA Moments) [link]


2022 Gold – Website (Association), Marcom Awards (Alumni Insurance – INSURDLE) [link]


2022 Platinum, Summit Marketing Effectiveness (Manulife Alumni Association – INSURDLE) – Financial Marketing


2022 Gold – Email/Mobile Marketing, Summit International Awards (SIA) (Manulife Bank – Love Cashback More) [link]


2021 Gold – Integrated Marketing, MarCom Awards (CAA – Life's Ups and Downs) [link]


2021 Gold – Promotion/Marketing Materials, MarCom Awards (Manulife Bank – Love Cashback More) [link]


2021 Bronze – Integrated Consumer Marketing, Summit International Awards (SIA) (CAA – Gamification) [link]


2021 Focus Awards: Direct Response, Gramercy Institute (Manulife Bank – Cash Back is Sweeter. 18th Annual Gramercy Institute Financial Marketing Strategy Awards) [link]


2021 Honorable Mention – Digital Advertising Campaign, Hermes Creative Awards (Manulife Bank – Cash Back is Sweeter) [link]


2021 Best Associations Online Video, Internet Advertising Competition (IAC) (Manulife / Engineers Canada – The Steps We Take) [link]


2020 Stars of Excellence Nomination, Manulife (Costco – Looks Out Team) [link]


2020 Gold – Website, MarCom Awards (Alumni Insurance – They Count On You) [link]


2020 Gold – Video/Film, MarCom Awards (Manulife / Engineers Canada – The Steps We Take) [link]


2020 Gold – Integrated Marketing Campaign, Hermes Creative Awards (Costco – Looks Out) [link]


2020 Best Insurance Website, Internet Advertising Competition (IAC) (CAA – Be Prepared!) [link]


2019 Silver – Integrated Campaign Consumer, Summit International Awards (SIA) (CAA – Be Prepared!) [link]


2019 Merit – NAC Cares, National Advertising Challenge (NAC) (World Wildlife Fund (WWF) – Kicks for the Climb) [link]


2018 Silver – Business Impact, Canadian Marketing Association (CMA) (Manulife – Better Retirement Gift) [link]


2018 Platinum – Integrated Campaign B2B, Summit International Awards (SIA) (Manulife – Better Retirement Gift) [link]


2013 Silver – Student Competition, The Advertising & Design Club of Canada (ADCC) (Max Staples – Divorce Papers) [link]


2010

The Euphemia Ross Prize in Drama, Bishop's University [link]